Controller: Lovely’s Food GmbH, Eilenburger Str. 79d, 04860 Torgau, Germany.
Email: info@lovelysfoodgmbh.com
1. Introduction
Lovely’s Food GmbH (“we”, “us”, “our”) is committed to protecting your privacy and ensuring that your personal data is handled in a transparent and secure manner. This Privacy Policy explains how we collect, process, store and share personal data in accordance with the General Data Protection Regulation (GDPR) and applicable German data protection laws.
2. Data We Collect
We may collect the following categories of personal data:
- Contact details (e.g., name, company name, email address, telephone number, postal address)
- Business-related data (e.g., company registration, VAT number, delivery address)
- Payment and billing information (where applicable)
Website usage data (e.g., IP address, browser type, pages visited, cookies) - Other data you provide to us (e.g., via contact forms or order forms)
3. Purposes and Legal Basis for Processing
We process your personal data for the following purposes and on the following legal bases:
- To enter into and fulfil contracts with you (legal basis: Art. 6(1)(b) GDPR) — e.g., supply of goods, invoicing, delivery
- To manage our business relationship, communications, customer support (legal basis: legitimate interests — Art. 6(1)(f) GDPR)
- When you give consent (legal basis: Art. 6(1)(a) GDPR) — for example, to receive marketing communications (you may withdraw consent at any time)
- To comply with legal obligations (legal basis: Art. 6(1)(c) GDPR) — e.g., tax, accounting, food-safety traceability
4. Recipients / Third-Party Disclosure
We may share your personal data with:
- Logistics and delivery providers
- Payment processors and banks
- IT service providers (hosting, email, backups)
- Government, tax or regulatory authorities where required by law
If data is transferred outside the EU/EEA region, we will ensure appropriate safeguards are in place.
5. Data Retention
We will retain personal data for no longer than necessary for the purposes for which it was collected and processed. The criteria for retention include: contractual obligations (e.g., retention for accounting/tax law purposes), statute of limitations, or ongoing customer relationship. Once the retention period expires, personal data will be securely deleted or anonymised.
6. Your Rights
Under GDPR you have the following rights:
- Right of access to your personal data
- Right to have inaccurate data rectified
- Right to erasure (“right to be forgotten”) where applicable
- Right to restriction of processing
- Right to data portability
- Right to object to processing (including profiling)
- Right to withdraw consent at any time (for processing based on consent)
- Right to lodge a complaint with a supervisory authority (in Germany: the relevant Landes-Datenschutzbehörde)
7. Cookies and Website Usage
Our website uses cookies and similar tracking technologies to enable core functionality, provide analytics, and deliver marketing content. For non-essential cookies (e.g., analytics, marketing) we will ask for your consent, and you can manage your preferences via our cookie banner.
8. Security Measures
We have implemented appropriate technical and organisational measures to ensure the confidentiality, integrity and availability of your personal data — for example: access controls, encryption where appropriate, regular backups, vendor assessments, staff training.
9. Changes to This Policy
We may update this Privacy Policy from time to time (for example, when laws change or our business processes evolve). We will publish the updated version on our website with a new “Effective date” and encourage you to review it periodically.
10. Contact
If you have any questions, requests, or concerns about this Privacy Policy or our processing of your personal data, please contact:
- Lovely’s Food GmbH
- Eilenburger Str. 79d
- 04860 Torgau
- Germany
- Email: info@lovelysfoodgmbh.com
- Phone: 0172 975 1339